Buying a car in Los Angeles will be much easier if only car dealers reveal their secrets to their customers. Of course, they wouldn’t—they need to keep making money and stay in business. Fortunately for you, you can discover five things that car dealers keep secret that you would know anyway because they are written below.
“You can get the best deal before you head to the lot.”
All car buyers are encouraged to do their research before they go to the lot so that they can get the best deal. However, car buyers aren’t informed that they can—and should—get the best deal before they even head to the dealership. Car dealers know that they have higher chances of selling a car if the customer is on the lot. It doesn’t matter if the person can afford the car or not—once he or she is there, he or she is more likely to buy.
The best way to get a good deal is to contact dealerships through email first. Scope out the dealers in and close to your area and send them emails. In your email, mention what you are looking for and request a quote. From all the quotations you receive, get the lowest ones. Then, you can visit your chosen dealership. Use the quotes to negotiate a deal.
“You are better off negotiating with the Internet salesman.”
Dealers are aware that their respective Internet sales departments offer the best prices, but of course they wouldn’t say that to customers. If they did, they will lose the opportunity to earn more profit on the lot.
You are more likely to get the best price without having to haggle too much if you go straight to the Internet manager. If you choose to shop for cars this way, the dealer automatically knows that you are a smart shopper and there is no messing around with you. As a result, he will start the negotiations at a price lower than what the car salesman on the lot will offer.
It is therefore a good idea to visit the lot only if you are going to meet the salesman you have been communicating with online.
“We won’t give you a good deal on your trade-in.”
No matter how good your current car’s condition is, car dealers won’t give you a good enough price for it. This is because you and the dealer have different standards of good prices. As a buyer, you probably rely on the Kelley Blue Book (KBB) to tell you how much your trade-in is worth. As a seller, dealers base their values on the National Automobile Dealers Association (NADA) database. If you want to get the best price possible on your trade-in and meet the dealer in the middle, determine the NADA value of your car.
“Discussing your down payment immediately lets us get more money from you.”
Car buyers are cautioned against discussing monthly payments upfront, but they don’t know they also shouldn’t be talking about their down payment so soon in the conversation with the salesman. Negotiate on the vehicle price first before saying how much deposit you have. If you mention the down payment too soon, the dealer can mark up the price to counteract your down payment.
“You aren’t stuck with service contracts you agreed to.”
Many car buyers make the mistake of agreeing to unnecessary add-ons like extended warranties and services like rust protection when brought into the dealer’s finance and insurance room. What dealers don’t want you to know is that you can undo that mistake within 30 days. You should be delighted to know that service contracts can be canceled and you need not live with them.